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Dan Kennedy PLATINUM INNER CIRCLE 6 Audio CDs (sold for 9) Fast Free Shipping
$ 7.39
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Description
What would you pay to sneak into the closed door meeting and eavesdrop on the free-wheeling, no holds barred discussions of arguably the most elite and extraordinary cabal of marketing and moneymaking “attack dogs” ever assembled in one place, at one time?The 15 people in my Platinum Inner Circle Mastermind Group are
the Navy SEALS of marketing
. They are fast-acting, ruthless, aggressive “commandos” when it comes to making gobs and gobs and gobs of money.
Just to be in this group, each member pays ,200.00 for the year. Plus the costs of traveling to four meetings that take place in private, behind closed, locked doors. They sign a strict confidentiality pledge to each other, so they can share their most prized and profitable discoveries.
Some of these 15 do consulting -- and,
on average, it costs 0.00 to ,000.00 an hour to buy their time and advice, and you probably have to get in line. Others NEVER reveal their methods
and business secrets, for any price. Some teach other subjects, but keep the marketing strategies they use personally “close to the vest.”
I collect the ,200.00 from each of them, to organize it all and run the meetings. But the truth is, I get just as much out of these meetings as they do; in fact, I marvel at what I discover!
Now, here is what I persuaded everybody to do: take one extra day, get in a room together, turn on the tape recorder, and have a wide-open, can-you-top-this round-and-round-and-round-the-table discussion of their very best marketing and moneymaking ideas just about anybody can use to rev up their business and income.
I prepared a series of provocative questions. I did my best to impose some order and control to the day. But mostly, like a bull-rider, I just hung on.
The result: a set of 6 Audio CDs unlike any you’ve ever heard.
Imagine, these 15 moneymaking commandos ALL spilling their guts, ALL contributing to the maelstrom of ideas, insights and very specific advice pouring across the conference table like gasoline on fire. We had a pro there to tape it all, for the best possible audio quality given the situation. It’s been edited to keep the meatiest parts and lop off the fat.
MAY I MAKE YOU A WAGER?
I’ll bet you the biggest steak in Texas you just can
not
listen to these tapes only once.
You’ll be whacking the Pause button like some crazed monkey, to jot down one sizzling hot idea after another you want to act on. You’ll have to listen to ‘em all a number of times or you’ll miss more than you get, because it’s all coming at you rapid-fire.
Getting a “down-load” of experience and thinking about marketing from any ONE of this crack commando squad would certainly be worthwhile. But from all FIFTEEN?
And keep in mind, this is NOT some carefully thought out, scripted and read presentation, where the “guru” has had plenty of time to deliberately leave certain things out and hold certain things back, to selectively share his methods. This was a blow-the-doors-off discussion, with everybody thinking on their feet and, to some extent, trying to top the other guy.
Some Of The Amazing
How-To Secrets And Strategies
Revealed In These Unique
Audio Recordings:
·
How to
easily command prices significantly higher than your competitors:
one word
that will change what you sell and how you sell it
·
A simple technique to
obtain more referrals
from customers: how to put “
timing”
on your side
·
Exactly what one Member says to his customers to create a steady stream of new referrals (
a script you can use
from Bill Glazer)*
·
How to
increase the average size of each customer’s purchase
AND the frequency of repeat purchases...... increase sales and profits without getting more new customers
·
How to create “
continuity income”
in virtually ANY business
·
How to sell “pre-paid services” to put an iron cage around customers: a practical approach to ‘
customer loyalty
…..how to
make your customers blind, deaf and dumb to your competitors
.
·
How one “little change” in the way phones are answered added over a million dollars to one business’ bottom line......and a larger lesson about
managing for maximum profit
·
How to allocate your advertising funds and efforts against certain timing issues:
learning to fish when the fish are biting
·
What Dan Kennedy says about “
contrarian marketing”
·
“
THE discovery
that finally took our company over the 5-million dollar sales mark” - T.J. Rohleder
·
How to re-organize the way you work to immediately
get more done every day:
a profoundly simple formula*
·
How to use but not be abused by communications technology....how to
qualify, pre-screen and pre-sell.
·
Dr. Bob Willis’ example of
a simple one-page letter
anyone can use to tap into a whole new source of new customers (Word for word, for you to use)*
·
Bill Glazer: THE most frequently made
mistake
in retail advertising - it’s
easily fixed
·
A headline trick:
improve quantity AND quality of ad response
·
“
EXACTLY how I design my envelopes and put together my direct-mail for maximum response” - Michael Kimble (TESTED and proven approach.)*
·
What
to do
when a direct-mail campaign you believed in
fails.
·
A critically important, oft misunderstood marketing principle: how to shoot yourself in the foot in direct-mail (Dan Kennedy)
·
DOUBLE
YOUR RESPONSE: Bill Glazer’s tested and proven “best” strategy
·
A little “gimmick” that boosts likelihood of your envelope being opened dramatically*
·
“
How I Increased Response By 92% - With A
Dirt-Cheap
Addition To My Marketing”....a tool you can use!*
·
A “different” way to use
testimonials
(John Rubio)*
·
DOUBLE
response from FAX-marketing (Reed Hoisington)
*Important Note: these are PRACTICAL TOOLS YOU CAN USE instantly
, not just “ideas.” Make no mistake, this entire roundtable discussion produced hundreds of practical tips, strategies, insights into the techniques behind successful marketing campaigns - plus these very specific tools to use, any one of which could easily be worth tens of thousands of dollars to you.
I know for a fact of six different Platinum Members last year who each made well over 0,000.00 by implementing ONE idea that came out of the blue, at one of these meetings.
Who knows what’ll occur to you as you listen in on an entire day’s output?
So, what
will
you pay for the privilege?
There are all kinds of ways to set a price. Here’s what I did. First of all, I had each of these Platinum Members write a price down on a piece of paper what they thought ought to be charged to let somebody sit in on a day of a regular Platinum Meeting, let alone one targeted at covering “
the best” strategies
we all know and use.
Second, I actually surveyed a few dozen of my clients and regular Inner Circle Members and told them to bid, as if only the highest bidder would get the one and only set of tapes from such a session.
So, what do you think the number was, arrived at by the Platinum Members? It averaged out to ,100.00.
And, maybe more relevant - what do you think the highest bid was? Get this: it was ,000.00. And I promise you, he was serious. In fact, the LOWEST bid, the “cheapskate” bid was 5.00.
So, after considerable discussion, we’ve agreed on a price of
just 9
If you want to know how to use marketing weaponry, to be a moneymaking commando, I don’t know where else you could look for better training than this gathering of the 15, on this day, available on these tapes.
“
Dan Kennedy’s Platinum Inner Circle
Mastermind CDs”…………….…….9 Advise and Profit!
-
How To Create Exceptional
Income As A Consultant.
I've never made less than 0,000.00 a year, part-time, from my consulting activities. I think most people have the same opportunity and ability, if they choose to utilize it.
For a whole collection of reasons, the marketplace's need, desire, demand and willingness to pay for "advice" and "specialized, expert assistance" is bigger than ever and growing explosively. There may never have been a better time to pick one or several consulting specialties and 'hang out your shingle' as a consultant.
In many respects, consulting is a near-perfect business. You have enormous freedom.... you can operate with virtually no overhead, even from home if you choose....and it is relatively easy to "bill" at least ,000.00 a day. There are well over 1,000 consulting categories and specialties, so the odds overwhelmingly favor you having some combination of education, practical knowledge, experience, credibility and interests that can be "packaged" as consulting services desired by some market or markets. (Among my friends and clients who've become successful consultants, there is a reformed bread truck delivery man-thief, a physical therapist, a former college football coach, several salespeople, and a tailor.)
Why Do Some People Find Consulting The Easiest Way To Make Big Money While Others Have To Fight Tooth-And-Nail Just To Scrape Together A Living?
One of the most interesting aspects of the consulting profession is the vast disparity between similar consultants' incomes - why does one earn 0,000.00 a year, another struggle to make ,000.00? If that interests you, I do have the answer. Actually, there are a handful of them - a handful of absolutely critical, essential skills and techniques that a person must master, in order to hit high income levels in consulting.
And there's a lot to know about the business of consulting. For example, do you know ALL the ways to "spot" prospective clients who are ready for your services? Do you know how to prevent fee resistance? How to diversify your income? How to avoid getting saddled with "problem clients"? Why the way most consultants prepare proposals dooms them from the very start? How to "customize" your services for different fields?
After years of prodding from people interested in how I've built my consulting business and helped others to build theirs, I decided to create a Course; actually a complete "Consulting Business In A Box" to market. And I enlisted the assistance of Elsom Eldridge, possibly one of the top two or three "consultants to consultants" in America. Elsom was closely associated with Howard Shenson for many years - Howard, who passed away, was the "dean" of the consulting business, the author of nearly a dozen books on the subject (many available in bookstores), and a provider of seminars on the how-to's of consulting to nearly a half-million people worldwide. Elsom is a graduate of Harvard, a former California State University professor, and the author of six books. He also has his own successful consulting business, in the sales training, business development and association management fields. With his contributions and editorial assistance, the most comprehensive set of how-to instructions for the consulting business have been assembled.
Who Is This Course Built For?
Experienced consultants will find this a good "check-up", and will certainly discover some strategies new to them - many find major income breakthroughs. People just starting out in the consulting business will find this to be almost the equal of a "McDonalds franchise" for the consulting business - although at nothing near a franchise price tag.
So, who should get this Course? Any already established consultant or "freelancer" open-minded to new and better ways of making money, attracting clients, and managing the business. Also, anyone interested in making 0 to ,000 a day "part-time", who has a marketable skill gained through education or experience. Many engineers, scientists, psychologists, executives, retired military officers, computer experts and writers do very, very well in the consulting business.
The Kennedy/Eldridge Ultimate Home Study Action Course For THE CONSULTING BUSINESS How To Achieve Maximum Income From Consulting & Freelancing
This giant Course includes TWELVE Audio-Cassettes covering every imaginable question and answer, how-to strategy and opportunity in the consulting field, accompanied by a 10-Section Manual with over 200 pages.
The featured Contents include:
·
7 reasons why the demand for consulting services is booming - How to get in sync with these forces
·
How to decide on your consulting specialty/specialties and define the services you will offer
·
The 5 best ways to decide on your area(s) of specialization
·
Should you start part-time or full-time?
·
How to quickly become a Bona Fide EXPERT in your chosen field
·
The key characteristics shared by successful consultants based on industry surveys: consultants' incomes have increased by 20% per year for the past 5 years...How you can enjoy that kind of a "raise" every year in YOUR consulting business
·
The AVERAGE hourly rate charged by consultants now exceeds 0.00 AN HOUR - and that's why a good consultant armed with this course can make more money part-time than many doctors, lawyers or other professionals make working "Overtime"!
An Insider's Look At The Consulting Profession
·
How can you do well financially, right from the start?
·
How long should it take to match your 'Old' Salary?
·
Inside-the-profession facts and statistics
·
"Meet some successful consultants"
·
Shortcuts for important business research
·
How to turn your spare time into REAL MONEY - starting with no investment, no risk, no overhead
How To Set Fees, Structure Deals, And Earn No Less Than 0,000 As A Consultant
·
How do consultants get paid?
·
8 different fee-setting strategies and compensation options
·
How to earn enormous incomes via results-based compensation, contingencies and royalties; how to eliminate the limitations of billable hours
·
How to avoid giving away your time & advice for free
·
How to WIN with the very first meeting with the client
How To Attract Clients
·
Marketing your services with low-cost strategies
·
What consultants need to know about advertising
·
9 tools in the Consultant's Marketing Tool Kit
·
Your professional brochure
·
All about proposals, action plans, letters of agreement and other important business & marketing documents
·
Why & how consultants should use newsletters
·
Sales & negotiation techniques
·
How to give a good group presentation, speech or seminar
·
Techniques for selling to committees
·
Low-pressure sales methods you can use COMFORTABLY
·
Offbeat ways to promote yourself, locally or nationally
Why And How To Diversify Your Marketing Efforts And Your Income Sources
·
Writing, publishing and promoting your book(s)
·
Introduction to the incredibly profitable "Information Products Business"
·
How to match consulting with The Paid-Speaking Business
·
How to earn 0.00 To ,000.00 per day & be treated like a celebrity as a paid professional speaker (Even if your knees shake and your teeth chatter now at the thought of speaking to a group!)
·
Special opportunities in working with government, non-profits....gov't grants & contracts
·
How to create streams of "Passive Income"
·
How to build a "Referral Practice" in 3 years or less!
Mastering The Consulting Process
·
Managing initial client meetings for positive outcomes
·
Diagnostic strategies
·
Retaining and satisfying clients
·
How to profitably handle "small" clients
·
How to 'network' with other consultants
·
HUGE, COMPREHENSIVE RESOURCE GUIDE: Who, What, Where
·
CONSULTANT'S MANAGEMENT FORMS KIT
I contemplated, seriously contemplated, selling this Course for ,000.00. But Elsom convinced me to bring the price down, all the way to 7.00.
"Your expertise helped to vault my business to the next level. One year ago, when we met at your seminar, I was in start-up mode. Using your information, ideas and input over the last year, we have met and surpassed our sales goals for one year. What a tremendous feeling!"
-Don R. Campbell, Campbell Business Services, Inc., Vancouver, B.C.
"The Home Study Consulting Business"
by Dan Kennedy .....7.00